Digital Marketing Lead
Remotely
Job Category:
Digital Marketing
Job Description:
Umbrella500 partners with organizations to design and deliver high-impact programs that support startups, SMEs, and e-commerce entrepreneurs. We specialize in investment readiness, SME digitalization, and e-commerce enablement initiatives. We also work with select clients to build high-conversion websites and digital experiences.
We’re now looking for a results-driven Digital Marketing Lead to supercharge our marketing efforts, attract new organizational partners, and ensure excellent delivery across our campaigns and digital assets.
Requirements and skills:
- Strong presentation and communication skills to showcase marketing strategies and outcomes to clients and partners
- 3–5+ years experience in digital marketing, ideally with B2B or program-focused marketing
- Proven success in managing and optimizing paid ad campaigns
- Strong grasp of landing page design, funnel building, and conversion rate optimization (CRO)
- Experience in lead generation targeting institutions, development agencies, or B2B clients
- Excellent written and visual communication skills
- Proficiency in tools like Google Ads, Meta Ads, LinkedIn Campaign Manager, Webflow, WordPress, HubSpot, and analytics platforms
- Bonus: Experience working with international development programs, innovation hubs, or ecosystem builders
Responsibilities:
- Lead all digital marketing initiatives for Umbrella500 and our client programs
- Generate inbound leads from organizations, NGOs, and development partners
- Create and optimize landing pages for Umbrella500 and program campaigns
- Plan, execute, and manage performance marketing campaigns (Google, Meta, LinkedIn, etc.)
- Oversee content creation and digital storytelling to position us as thought leaders
- Coordinate with junior marketers and freelance designers or developers as needed
- Track, analyze, and report on marketing KPIs to improve ROI and conversion rates
- Experience in entrepreneurship, startups, AI, or digital transformation programs is a strong plus
Why Join Us?
- Lead marketing for a growing firm working on innovative projects with real impact
- Collaborate on international projects across the Middle East, Europe, and beyond
- Enjoy a flexible and remote-friendly work culture
- Help build programs that empower entrepreneurs and small businesses